A guide for first-time founders
The Calm Launch Playbook is a step-by-step plan for shipping a small product in six weeks, with checklists you can use the same afternoon.
Nine chapters, written to be used rather than just read.
Turn a vague idea into a single sentence a stranger understands in five seconds.
Decide what to leave out so you can ship in weeks, not months.
Real ways to reach early customers without ads or a big audience.
A simple method for choosing a price, and what to say when people push back.
A day-by-day schedule that keeps you steady instead of scrambling.
Read the first numbers and feedback, then decide what to do next.
Free, right here. Pick a chapter or turn the pages.
One payment. Free updates for a year.
30-day money-back promise. Read it, try the checklists, and if it is not useful just email us for a full refund.
A PDF for reading on any screen, plus an ebook file for e-readers. The checklists are print-friendly.
No. It starts from the idea stage and explains each step in plain language.
Most people read it in an evening, then work through one chapter a week alongside the plan.
It is written for small digital products and services. If yours is very different, read the free chapter first.
Enter your email and we will send the download link, plus a short note each week during your six-week plan.