Campaign story
Shot on one rooftop, in one afternoon.
"We wanted clothes that look as good in motion as they do on the hanger."
The Autumn campaign was photographed over a single golden hour with a crew of six and no retouching of the fabric. Every hem, fold and flyaway you see is how the garment actually moved.
Each look was fitted on three different body shapes first. If it only worked on one, it did not make the collection.
01
The fitting
Three shapes, three sizes, every piece.02
The rooftop
One golden hour, one location, no sets.03